Publisher's Synopsis
This new edition contains end-of-chapter video cases, focusing on successful real companies' processes, strategies, and procedures.
Principles of Contemporary Marketing
International student Edition
Hardback (31 May 2007)
Not available for sale
Includes delivery to the United States
Out of stock
Check stock
Book information
| ISBN: | 9780324536508 |
| Publisher: | South-Western |
| Imprint: | South-Western |
| Pub date: | 31 May 2007 |
| Edition: | International student Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Weight: | 1599g |
| Height: | 280mm |
| Width: | 230mm |
| Spine width: | 27mm |
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