Publisher's Synopsis
The Principles of Business Course Book is a comprehensive guide covering fundamental business concepts and strategies. It provides an in-depth understanding of key areas, including business organizations, entrepreneurship, marketing, financial management, leadership, and global trade. The book is structured into multiple chapters, each dedicated to essential topics such as business ethics, digital transformation, customer relationship management, supply chain management, and corporate social responsibility.
Designed for students, aspiring entrepreneurs, and business professionals, this course book integrates real-world case studies, reflection questions, and practical insights to enhance learning. It explores how businesses operate, grow, and adapt to market changes, emphasizing the importance of strategic planning, innovation, and ethical decision-making in today's dynamic business landscape.
