1st Edition
Book (15 Jan 2010)
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In 'Priceless', William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate 'fair' prices accurately & are strongly influenced by the unconscious, irrational, & politically incorrect. It hasn't taken long for marketers to apply these findings.
| ISBN: | 9780809094691 |
| Publisher: | Hill and Wang |
| Imprint: | Hill and Wang |
| Pub date: | 15 Jan 2010 |
| Edition: | 1st Edition |
| DEWEY: | 338.52 |
| DEWEY edition: | 22 |
| Number of pages: | 336 |
| Weight: | 590g |
| Height: | 241mm |
| Width: | 165mm |
| Spine width: | 32mm |
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