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Priceless

Priceless The Hidden Psychology of Value

Paperback (02 Jun 2011)

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Publisher's Synopsis

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.
Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to
anyone who buys, sells, or negotiates.

About the Publisher

Oneworld

Book information

ISBN: 9781851688296
Publisher: Oneworld Publications
Imprint: Oneworld
Pub date:
DEWEY: 338.52
DEWEY edition: 23
Language: English
Number of pages: 352
Weight: 318g
Height: 193mm
Width: 185mm
Spine width: 27mm