Publisher's Synopsis
Learning everything required to craft, communicate, and execute a winning product strategy, complete with Silicon Valley case studies and templates for customer development, product differentiation, and creating alignment
Key Features
- Learn common business models and strategies, and how to connect product strategy to business goals
- Deep dive into the product strategy creation process from understanding customer needs to create a clear vision and roadmap
- Discover how to effectively collaborate and communicate your product strategy
Book Description
Each year, entrepreneurs around the world found over a million tech startups, but most lack a clear business and product strategy. In a market where customers have more choices than ever it is crucial to solve real problems, focus marketing efforts on the right target markets, position products correctly, and continually innovate for customers.
This book connects business strategy and product management together, breaking down the key components of the glue that ties the two together: product strategy. You will learn about the different types of business and product models, the product implications for different business strategies, and how to scale your product's impact. Whether you run an entire product organization or own a set of features, you will learn how to define your target market and ideal customer, define product principles, create product differentiation, develop a go-to-market strategy, and align your teams to execute on the strategy. This book also includes real-world learnings and scenarios from hands-on product leaders at Facebook, Google, Netflix, Slack, and Productboard.
By the end of this book, you will understand the foundational concepts of business and product strategy, the techniques required to develop a winning product strategy, and the methods for building internal company alignment around your strategy
What you will learn
- Understand how business and product strategy connect
- Identify and define the target market and ideal customer
- Create high-demand products that delight customers
- Translate business goals into strategic prioritization
- Define core use cases and outcomes
- Build alignment around the product strategy
- Create the right presentations and strategy artifacts
- Communicate a clear vision and strategy to your team
- Measure impact and outcomes with confidence
Who This Book Is For
This book is for product managers and product leaders who are new to developing a product strategy and looking to create one for their company. Anyone who is new to product management and wants to learn about the foundational product strategy concepts while gaining practical experience with product strategy development techniques will also find this book invaluable.
A basic understanding of product management and product development will help you get the most out of this book. Familiarity with customer discovery or customer development techniques is also useful but not necessary.
Table of Contents
- Getting Started
- Product Strategy Map
- Scaled Strategy & Stakeholders
- Customer Development
- Product Differentiation
- GTM Strategy
- Measuring Success
- Product Strategy Artifacts
- Creating Alignment
- Executing the Product Strategy
