Paperback (09 Oct 2002)
Not available for sale
Includes delivery to the United States
Out of stock
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse. This text looks at the categories of this form of discourse from the standpoint of semiotic analysis.
| ISBN: | 9783110173413 |
| Publisher: | Mouton de Gruyter |
| Imprint: | Mouton de Gruyter |
| Pub date: | 09 Oct 2002 |
| DEWEY: | 659.1014 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 193 |
| Weight: | 313g |
| Height: | 230mm |
| Width: | 155mm |
| Spine width: | 12mm |
