Publisher's Synopsis
Every interaction the customer has around your brand contributes to the story of their experience. This book provides actionable advice to tell a powerful story your customers will love. -Katie Dill, Vice President of Design, Lyft
Customer experiences are increasingly complicated-with multiple channels, touchpoints, contexts, and moving parts-all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and everyone struggling to create products and services in complex environments.
