Publisher's Synopsis
"Are you a runner? Do you play basketball, football, or soccer? Like to hike or hit the gym? All of these activities require special shoes, and there are lots of different companies ready to sell you just the right pair. Nike, of course, and Adidas, but also New Balance, Fila, Saucony, Puma, ASICS, and more. What does it take to design, source, make, and deliver athletic shoes to customers and stores around the world? For one, it's knowing your customers and the latest technology. It's managing a global supply chain, ensuring quality, protecting workers, and looking out forthe environment. It's also forecasting demand, planning production, and deciding how much and where to hold inventory. It's selecting a good IT system and configuring it to your needs, and it's continuouslyimproving your operations to meet or exceed quality, cost, and delivery goals. In this text, we use athletic shoes to illustrate these types of operations and suppl
