Publisher's Synopsis
Take a strategic approach to OM!
Revised and updated, OPERATIONS MANAGEMENT FOR MBAs, 2/E guides you through all the basics of operations management from the balanced scorecard and cote competency, to mass customization, benchmarking, business process design, and neterprise resource planning (ERP).
Meredith and Shafer takes a strategic, conceptual view of OM, emphasizing the critical role OM plays in all career paths. The text′s clear and concise overview of key concepts makes it the perfect complement to cases and readings on OM.
Key features
- The material is conceptual and strategic in nature, making it more relevant and interesting to experienced students, while giving a comprehensive review of the subject to new students.
- Added a new chapter with in–depth information on the strategic aspects of Supply Chain Management.
- Added an extensive discussion and description of Goldratt′s concept of the Critical Chain.
- A supplemental section on The Beer Game, used in many MBA classes, has been included.
- Quantitative material is presented only when it provides a better understanding of key concepts.
