Publisher's Synopsis
Previously known as Fundamentals of Operations Management, Operations Management: Integrating Manufacturing and Services offers a broad and relatively non-quantitative overview of the field of operations management and provides a "big picture" perspective that should appeal to a variety of business majors-not just those students majoring in operations management. Reflecting the background of the authors, Operations Management: Integrating Manufacturing and Services has the strongest coverage of services of any introductory book on the market. The treatment of both manufacturing and services, as the new title suggests, is again more fully integrated than other competing textbooks.
