Publisher's Synopsis
"Information technology is changing the way businesses manage sales forces and customers. [Managers] now carry a laptop and links to some very expensive data systems. As firms incur these expenditures, they need a guiding philosophy. This book lays out, clearly and passionately, a vision for B2B customer relationship management systems."
JON DEIGHTON, THE HAROLD M. BRIERLEY, PROFESSOR OF BUSINESS ADMINISTRATION, HARVARD BUSINESS SCHOOL
PRAISE FOR THE ONE TO ONE FIELDBOOK
"If your company is launching a customer-focused strategy, give this book to all of your transition players - it sets the agenda."
FORTUNE
PRAISE FOR ENTERPRISE ONE TO ONE
"Five Stars!"
THE WALL STREET JOURNAL
"Look no further... a practical business model for operating in an online interactive world."
MARTIN NISENHOLTZ, PRESIDENT, THE NEW YORK TIMES ELECTRONIC MEDIA COMPANY
PRAISE FOR THE ONE TO ONE FUTURE
"Book of the Year."
TOM PETERS
"Unusual insight into how marketers can serve each other and every customer."
REGIS MCKENNA, AUTHOR, CONSULTANT, REGIS MCKENNA, INC.
