Publisher's Synopsis
Unlock the secrets to successful book marketing
Crafting a book is challenging, but navigating the maze of book marketing can feel like scaling a mountain. In "One Million Readers," Boni Wagner-Stafford offers a lifeline to authors, whether traditional or self-published, who seek confidence in promoting their nonfiction works.
This comprehensive guide is your roadmap to mastering book marketing and achieving tangible results.
Discover why developing your own tailored marketing strategy is key to your author career and business success. Boni Wagner-Stafford expertly leads you through each step, starting with making sure you're creating a book that resonates with your target reader audience.
◆ In Section One, Getting Started, delve into defining your objectives, identifying your target audience, and honing your unique selling proposition, or USP (yes, as an author of nonfiction, you should have one!).
◆ In Section Two, Messages and Methods, embark on a guided exploration of crucial decisions you'll want to make about your online presence, social media engagement, public relations, reader reviews, email marketing, book launches, and advertising.
◆ Section Three, Taking Action, equips you with the tools to create a tactical timeline, compile contact lists, set measurement benchmarks, and finalize a polished marketing strategy. Real-life examples illuminate each concept, ensuring practical application to your unique book.
In "One Million Readers," Boni Wagner-Stafford demystifies book marketing, empowering indie authors to craft and execute a tailored strategy that aligns with their goals. Boni Wagner-Stafford, publisher at Ingenium Books and author of "The Best Memoir," "One Million Readers," and "Rock Your Business," draws from her extensive background in publishing, journalism, government media relations and PR, to deliver a comprehensive approach to book marketing.
Connect with Boni and learn more about her work at @ingeniumbooks or visit https: //www.ingeniumbooks.com.
