Publisher's Synopsis
Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:
- Useful policies, guidelines and publication procedures
- How to produce quality annual reports
- Advice on writing and editing copy
- Tips for taking, managing and incorporating photos and images
- Numerous layout and design ideas
- Advantages of online publications
- Outsourcing considerations
- Evaluating publication effectiveness
- Editorial calendars
- Editorial evaluation
- Increasing readership
- Submission guidelines
- Publication underwriting
- Strategic partnerships
- Direct mail
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
