Publisher's Synopsis
Go Where the Money Is
BOOMERS & SENIORS:
- Hold over 50% of the nation's wealth and more of its discretionary spending
- 46% have net worths exceeding $2-million
- Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers
This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it -on just about everything, and more of it, at higher average prices than any other consumers.
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