Publisher's Synopsis
A guidebook for practising managers across all disciplines, New Marketing Practice is based on the fundamental principle of establishing and maintaining profitable customer relationships.
New Marketing Practice Rules for Success in a Changing World - Penguin Business
Paperback (27 Mar 1997)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780140240788 |
| Publisher: | Penguin |
| Imprint: | Penguin |
| Pub date: | 27 Mar 1997 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 285 |
| Weight: | 216g |
| Height: | 198mm |
| Width: | 128mm |
| Spine width: | 16mm |
