Publisher's Synopsis
Neuromarketing as a strategy greatly influences the purchase decision process because thanks to the contribution of neuroscience, psychology and technology, we can know the stimuli and responses, emotions, motivations, through the study of consumer behaviour along with the study of neural systems that are immersed in mental processes, in order to achieve an approach to consumer behaviour. Neuromarketing must continue to position itself as a tool for market research, allowing it to become a participant in the purchasing decisions of consumers and thus facilitate their study in a different and controlled way. The product "Aguardiente Sello Blanco" must be offered to satisfy other needs of the clients, for that reason the neuromarketing has to go beyond and to know the consumer and its immediate needs must be known all the imaginary ones, to be able to offer a product and in addition to include a service that interests them and in turn to create an emotional bond of reciprocity.
