Publisher's Synopsis
Net Income Cut Costs, Boost Profits, and Enhance Operations OnlineWally Bock and Jeff Senne "From finance to manufacturing, trainingto customer service, Net Income is an operating manual forproducing results. Very simply, this is an excellent book!" --James L. Barksdale, from the foreword This isn't another Internetbook -- it's not even a technology book -- this is a businessguide. And if you think the Net is only for sales and marketing,you're only getting half the picture. Net Income shows how to usethe Internet, intranet, and extranet to slash expenses andstrengthen operations in order to compete in today's brutalmarketplace. Net Income provides real-world examples from over ahundred businesses--from mom & pop stores to Fortune 500giants--that have used the Internet to increase profits. You'll seehow:
* Columbia/HCA saved $6,000 per physician by offering trainingonline
* Heineken USA cut its order cycle time from 10-12 weeks to 4-6weeks
* General Electric cut its average purchasing cycle from 14 to 7days
* and much more!
Wally Bock and Jeff Senne are Known for their no-nonsense businessadvice on how to use and implement Internet strategies, tactics,and systems that produce "real world" results. And with the adviceand action plans they offer in Net Income, you too can learn how tocapture the hidden profits of the Internet.
