Publisher's Synopsis
'Mind Your Marketing' is an exclusive journal by teams of Kotler Impact & World Marketing Summit Group. The journal publishes articles, cases, and book reviews by leading academicians, researchers and business thought leaders and other professionals working in the areas of, but not limited to, marketing, research, strategy, communication, pricing, distribution, sales, income generation, and leadership, etc. The purpose of the journal is to be the source of thought-provoking new and original ideas from around the world. It is to guide professionals in achieving sustainable business growth via modern effective techniques. It further emphasizes deeper causal relationships between different aspects of businesses such as income generation and distribution, social interventions and impacts, productivity and empowerment and values and lifestyles etc. that may have an impact on the overall quality of lives in shaping the world for the future. Send your queries to [email protected]
