Publisher's Synopsis
Excerpt from Merchandising Natural Cheddar Cheese in Retail Food Stores
The overall space devoted to natural Cheddar gene rally remained constant within each store; the proportion devoted to experimental lots varied in accordance with the method being tested. The size of display for experimental lots was doubled in those merchandising methods which combined ih - store packaged cheese and prepackaged cheese.
When formal and jumbled displays were compared, little difference in sales was noted. The same amount of Space was used for both types of display.
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