Publisher's Synopsis
Media Matters presents undergraduate students with the essential information and tools needed to become media literate and more critical in their media consumption. Spanning traditional print books to modern mass-media systems, Media Matters utilizes an engaging opening narrative to each medium followed by an easily accessible, informative text.Designed for introductory mass communication courses, Media Matters:Offers Day-in-the-Life and Job Definition vignettes to give readers the chance to see what a career in a particular medium might be like.Presents a brief history of the technology for each medium, the development of the content, the current structure, a brief discussion on the interaction between medium and culture.Is Interactive! Activities include a wide range of links and downloadable media artifacts from classic and contemporary radio/television shows and film, blog discussion prompts, practice tests, and more!
