Publisher's Synopsis
increased regulatory demands and changing payer structures
pressure on healthcare expenditures and reimbursement
the need for highly specialized competencies and value-based evidence
the need for optimal digital and analogue considerations in the marketing mix
universal and intense competition
All of these are costly elements that require strict focus and careful prioritization. If you are looking for a clear, straightforward, cost-efficient and structured process, this book offers a new MedTech model that addresses the industry's challenges by guiding you all the way from idea generation to market success.