Measurement Readings for Marketing Research

Measurement Readings for Marketing Research

Paperback (01 Jan 1984)

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Book information

ISBN: 9780877571681
Publisher: American Marketing Association
Imprint: American Marketing Association
Pub date:
DEWEY: 658.83
DEWEY edition: 19
Language: English
Number of pages: 374
Weight: -1g
Height: 279mm
Width: 215mm
Spine width: 19mm