Publisher's Synopsis
The goal of profit optimization is to leverage all hotel functions and maximize their profits in unison with one another. It encourages hotels to intelligently decide which business to accept across multiple revenue streams at all times, based on the greatest overall value to the asset.
This book provides the secrets of how advanced analytics helps profit optimization. It is written with candor to show the limitations of today's most widely used systems and how new futuristic systems are needed for optimized decision-making. It describes the systems, processes, and governance that align the entire management from the CEO down to the managers in making profitable decisions every time.
Using numerous cases from the commercial functions of sales, revenue management, marketing, and network planning, the book provides an insider look into the sub-optimal decision processes today. It shows how embedding advanced analytics from an enterprise perspective optimizes the decisions.
It provides a playbook for the CIO and C-Suite to build and ensure governance of the models, data, and process for enterprise analytics.
