Publisher's Synopsis
The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.
Mass Persuasion; The Social Psychology of a War Bond Drive
Hardback (24 Aug 1971)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780837152264 |
| Publisher: | ABC-CLIO |
| Imprint: | Praeger |
| Pub date: | 24 Aug 1971 |
| DEWEY: | 301.154 |
| Number of pages: | 210 |
| Weight: | 454g |
| Height: | 230mm |
| Width: | 150mm |
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