6th Edition
Hardback (01 Aug 1999)
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Includes delivery to the United States
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This market-leading text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research and experimental research.
| ISBN: | 9780534560072 |
| Publisher: | Wadsworth |
| Imprint: | Wadsworth |
| Pub date: | 01 Aug 1999 |
| Edition: | 6th Edition |
| DEWEY: | 302.23072 |
| DEWEY edition: | 21 |
| Number of pages: | 499 |
| Weight: | 953g |
| Height: | 241mm |
| Width: | 203mm |
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