Publisher's Synopsis
An introductory text for mass communications courses--generally taught at the first- or second-year level--this book covers communication and its effect on Canadian society. From print media, radio, film, and television, to the greatly expanding world of digital media, such as the Internet and e-mail, more and more mass communications permeates all aspects of our lives. This book provides a framework for understanding the rapidly changing field of mass communication and all itsforms. Themes explored in this text include: media theories, the mass media, culture and politics, media content, media and audiences, law and policy, the structure and role of media ownership, journalists and content producers, technology and current issues, and globalization.This edition has been thoroughly revised with updated examples and information. The text is illustrated by numerous photos, media articles, political cartoons, and various samples of communications material.;As well, new features have been added to facilitate understanding and engage the student: side bars and text boxes featuring materials that expand on the main narrative; margin boxes outlining web sites; and new, end-of-chapter sections--Related Web Sites and Study Questions, Key referencesand the Glossary are useful tools that remain from the last edition.
