Publisher's Synopsis
The group of researches from Omsk Branch of State Financial University leading by Professor Alexander Kovalev has aimed this book at the basic marketing aspects in the sphere of educational services. Marketing strategies are presented as a system in managerial activity mainly responsible for the efficiency of the educational organisations. The special attention of the authors has been given to the problems concerning marketing strategies in the processes of managing the loyality of customers. Also the authors give their vision of such important and update point as internal marketing strategies in education considering them as the one of the stepping stones to improving the relationship and creative cooperation between teachers and students of the universities.
