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Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition

Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition

Second edition

Hardback (10 Dec 2020)

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  • RRP 105,81€
  • 68,49€
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Publisher's Synopsis

This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.

Book information

ISBN: 9781538142943
Publisher: Rowman & Littlefield Publishers
Imprint: Rowman & Littlefield Publishers
Pub date:
Edition: Second edition
DEWEY: 021.7
DEWEY edition: 23
Language: English
Number of pages: 322
Weight: 658g
Height: 242mm
Width: 160mm
Spine width: 28mm