2nd Edition
Paperback (07 Dec 2020)
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This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.
| ISBN: | 9781538142950 |
| Publisher: | Rowman & Littlefield Publishers |
| Imprint: | Rowman & Littlefield Publishers |
| Pub date: | 07 Dec 2020 |
| Edition: | 2nd Edition |
| DEWEY: | 021.7 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 322 |
| Weight: | 488g |
| Height: | 153mm |
| Width: | 229mm |
| Spine width: | 25mm |
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