Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

4th Edition

Paperback (17 Dec 2007)

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Publisher's Synopsis

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Book information

ISBN: 9780273706977
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
Edition: 4th Edition
DEWEY: 658.802
DEWEY edition: 22
Language: English
Number of pages: 614
Weight: 1202g
Height: 246mm
Width: 189mm
Spine width: 34mm