First Edition edition
Hardback (01 Dec 2024)
Includes delivery to the United States
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.
| ISBN: | 9781529233360 |
| Publisher: | Bristol University Press |
| Imprint: | Bristol University Press |
| Pub date: | 01 Dec 2024 |
| Edition: | First Edition edition |
| Language: | English |
| Number of pages: | 240 |
| Weight: | -1g |
| Height: | 234mm |
| Width: | 156mm |
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Paperback
Published 13 Jan 2022
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Paperback
Published 28 Sep 2006
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