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Marketing Research

Marketing Research An Applied Orientation

5th Edition

Paperback (29 Jun 2006)

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Publisher's Synopsis

For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.

The global leader because it presents a comprehensive look at the principles and practices of marketing research from a manager's perspective.

Book information

ISBN: 9780132279468
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 5th Edition
DEWEY: 658.83
DEWEY edition: 22
Number of pages: 1
Weight: 2091g
Height: 276mm
Width: 216mm
Spine width: 39mm