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Marketing Research

Marketing Research An Applied Approach

Fifth edition

Paperback (06 Jun 2017)

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Publisher's Synopsis

Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.

Book information

ISBN: 9781292103129
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: Fifth edition
DEWEY: 658.83
DEWEY edition: 23
Language: English
Number of pages: 968
Weight: 1786g
Height: 195mm
Width: 266mm
Spine width: 45mm