Publisher's Synopsis
This work offers a balance between primary and secondary market research information. It contains coverage of the critical information research tools and skills needed by marketing researchers and business decision-makers.
International Edition
Paperback (29 Feb 2000)
Not available for sale
Includes delivery to the United States
Out of stock
This work offers a balance between primary and secondary market research information. It contains coverage of the critical information research tools and skills needed by marketing researchers and business decision-makers.
ISBN: | 9780071164764 |
Publisher: | McGraw-Hill Education (ISE Editions) |
Imprint: | McGraw-Hill Education (ISE Editions) |
Pub date: | 29 Feb 2000 |
Edition: | International Edition |
DEWEY: | 658.83 |
Number of pages: | 704 |
Weight: | 1510g |
Height: | 230mm |