Publisher's Synopsis
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.
9th Edition
Paperback (29 May 2004)
Not available for sale
Out of stock
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.
ISBN: | 9780324225099 |
Publisher: | Cengage Learning |
Imprint: | South-Western |
Pub date: | 29 May 2004 |
Edition: | 9th Edition |
DEWEY: | 658.83 |
DEWEY edition: | 22 |
Language: | English |
Number of pages: | 697 |
Weight: | 1249g |
Height: | 251mm |
Width: | 203mm |
Spine width: | 28mm |