Publisher's Synopsis
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.
Marketing Research Methodological Foundations
9th Edition
Paperback (29 May 2004)
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Book information
| ISBN: | 9780324225099 |
| Publisher: | Cengage Learning |
| Imprint: | South-Western |
| Pub date: | 29 May 2004 |
| Edition: | 9th Edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 697 |
| Weight: | 1249g |
| Height: | 251mm |
| Width: | 203mm |
| Spine width: | 28mm |
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