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Marketing (RLE Marketing): The Management Way

Marketing (RLE Marketing): The Management Way - Routledge Library Editions. Marketing

Paperback (26 Nov 2015)

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Publisher's Synopsis

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9781138980518
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: 230
Weight: 453g
Height: 234mm
Width: 156mm
Spine width: 12mm

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