Publisher's Synopsis
Taking a cutting edge approach to merketing, this text continues to emphasise integrated marketing communications, and now focuses on customer loyalty and cross-functional teams, as well as full integration of the Internet.
Marketing Principles & Perspectives - Irwin/McGraw-Hill Series in Marketing
2nd Edition
Book (01 Nov 1997)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780256218978 |
| Publisher: | Irwin/McGraw-Hill |
| Imprint: | Irwin/McGraw-Hill |
| Pub date: | 01 Nov 1997 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 615 |
| Weight: | 1519g |
| Height: | 279mm |
| Width: | 217mm |
| Spine width: | 24mm |
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