8th Edition
Paperback (01 Nov 1993)
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This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.
| ISBN: | 9780130980052 |
| Publisher: | Prentice Hall International |
| Imprint: | Prentice Hall International |
| Pub date: | 01 Nov 1993 |
| Edition: | 8th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Number of pages: | 801 |
| Weight: | 1430g |
| Height: | 235mm |
| Width: | 178mm |
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