Internat 2nd Edition
Paperback (21 Mar 1990)
Not available for sale
Includes delivery to the United States
Out of stock
This textbook focuses on all aspects of planning, co-ordinating and executing marketing strategy, taking an international approach and placing greater emphasis on the customer. This edition features new chapters on service marketing and international marketing and includes 46 case studies.
| ISBN: | 9780471521938 |
| Publisher: | John Wiley and Sons (WIE) |
| Imprint: | John Wiley and Sons (WIE) |
| Pub date: | 21 Mar 1990 |
| Edition: | Internat 2nd Edition |
| DEWEY: | 658.8 |
| Language: | English |
| Number of pages: | 972 |
| Weight: | 1417g |
| Height: | 89mm |
| Width: | 32mm |
$6.59off
Paperback
Published 29 Mar 2022
Save $6.59
$1.60off
Hardback
Published 20 Sep 2021
Save $1.60
