Marketing Ethics

Marketing Ethics - SAGE Video Tutorials

Book (19 Feb 2016)

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Publisher's Synopsis

Dr Stephan Dahl discusses ethical consumption and how people make consumption decisions. People may choose what they consume based on pious or patriotic reasons, social responsibility, or environmental impact. Companies must keep all of these possible motivations in mind when making marketing decisions.

Book information

ISBN: 9781473965133
Publisher: SAGE Publications Ltd
Imprint: SAGE Publications Ltd
Pub date:
DEWEY: 658.8343
DEWEY edition: 23
Language: English

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