Publisher's Synopsis
This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.
Marketing Channels A Management View
6th Edition
Hardback (24 Jul 1998)
Not available for sale
Includes delivery to the United States
Out of stock
Check stock
Book information
| ISBN: | 9780030244827 |
| Publisher: | Dryden |
| Imprint: | Dryden |
| Pub date: | 24 Jul 1998 |
| Edition: | 6th Edition |
| DEWEY: | 658.84 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 688 |
| Weight: | 1484g |
| Height: | 260mm |
| Width: | 207mm |
| Spine width: | 32mm |
