Paperback (20 Aug 2004)
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The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
| ISBN: | 9781841124711 |
| Publisher: | Wiley |
| Imprint: | Capstone |
| Pub date: | 20 Aug 2004 |
| DEWEY: | 658.8009 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 353 |
| Weight: | 548g |
| Height: | 233mm |
| Width: | 157mm |
| Spine width: | 21mm |
