Publisher's Synopsis
With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.
Market-Led Strategic Change
2nd Edition
Paperback (16 Feb 2000)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780750643825 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 16 Feb 2000 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 666 |
| Weight: | 1005g |
| Height: | 234mm |
| Width: | 156mm |
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