Publisher's Synopsis
A sturdy framework for integrating IT with business strategy
Like a well–built house, Keri Pearlson′s MANAGING AND USING INFORMATION SYSTEMS: A Strategic Approach offers a solid foundation of essential concepts, a sturdy framework for understanding current issues, and the security of shelter you need to brave the elements of the IT world with confidence.
This brief, flexible paperback equips you with the knowledge you need to become an active participant in information systems decisions. You′ll learn how IT relates to the organization, its overall strategy, and the individual; how information is managed in today′s organizations; how to recognize opportunities; and how to apply current technologies in new and innovative ways.
Features
- The text builds a basic framework for the relationships among a business strategy, an information systems strategy, and an organizational strategy.
- Each chapter includes theory, practice, "food for though", and a short case study.
- Concepts are presented in clear, non–technical jargon.
- Current readings and Web links bring basic issues up to date with examples of how successful managers implement IT.
- Case studies on the Web site provide rich contextual material for discussion. See HTTP//WWW.WILEY.COM/COLLEGE/PEARLSON
