Managing Social Media and Consumerism : The Grapevine Effect in Competitive Markets

1st Edition 2013

Paperback (20 Sep 2013)

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Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

ISBN:	9781349448401
Publisher:	Palgrave Macmillan UK
Imprint:	Palgrave Macmillan
Pub date:	20 Sep 2013
Edition:	1st Edition 2013
Language:	English
Number of pages:	259
Weight:	327g
Height:	216mm
Width:	140mm
Spine width:	15mm

Managing Social Media and Consumerism : The Grapevine Effect in Competitive Markets

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