Publisher's Synopsis
This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:
Foundation of Digital Enterprise
Technology Foundation and Talent Management for Digital Enterprise
Digital Enterprise Strategy Planning and Implementation
B2C Digital Enterprise: E-tailing
B2C Digital Enterprise: E-Services
B2B Digital Enterprise and Supply Chain
Digital Platforms
Digital Marketing and Advertising
Digital Payment Systems
Mobile Enterprise
Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.
