Management

Management Function & Strategy

2nd Edition

Book (31 Jan 1993)

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Publisher's Synopsis

This text is organized around four modern themes: cost, quality, speed and innovation. Topics include NAFTA, European unification, strategic alliances and the MBA Enterprise Corps. This edition contains a greater focus on entrepreneurship and small businesses, and includes experimental exercises.

Book information

ISBN: 9780256100204
Publisher: Irwin
Imprint: Irwin
Pub date:
Edition: 2nd Edition
DEWEY: 658.4
DEWEY edition: 20
Language: English
Weight: -1g
Height: 260mm
Width: 228mm
Spine width: 38mm