Publisher's Synopsis
This Management text takes a functional approach and emphasizes four themes: managing diversity, global perspectives, managing innovation and valuing quality. Introductory chapter opening cases called "Gaining the Edge" illustrate successful innovative practices in real organizations and other aspects of theory and research discussed in the chapter. Strong organizational behavior coverage (see chapter 12 on motivation). Excellent chapter 11 on Change Management and Innovation (key to competitive advantage in the 21st century). Bartol captures the excitement of the business world by showing students how successful companies implement management concepts and techniques. Hundreds of companies are mentioned (see company index and international organization index).
