Publisher's Synopsis
Based on in-depth interviews with over 60 healthcare executives at the biggest names in healthcare, including Mayo Clinic, Blue Cross Blue Shield plans, and Pfizer Relevant to healthcare organizations across the healthcare spectrum and around the world Identifies 5 key shifts that healthcare organizations can make to become more consumer-centric Outlines practical steps healthcare leaders can take to begin their own organizational transformation Delivers powerful advice for how healthcare organizations can accelerate transformation Illustrates through rich case studies and pragmatic advice how the shifts become a reality Explores next generation healthcare companies and where the world of digital healthcare is going.
