Third edition
Paperback (08 Jul 2018)
Save $1.83
Includes delivery to the United States
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M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.
| ISBN: | 9781259815942 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw Hill |
| Pub date: | 08 Jul 2018 |
| Edition: | Third edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 23 |
| Number of pages: | xiii, 459 |
| Weight: | 882g |
| Height: | 275mm |
| Width: | 228mm |
| Spine width: | 17mm |
